Packing is now generally regarded as an essential
component of our modern life style and the way
business is organized. Packing is the wrapping or
enclosing of a physical object, typically a product that
will be offered for sale. It is the process of preparing
items of equipment for transportation and storage
before reaching the end customers and the very
basic/functional purpose for Packing are,
- Protection & Preservation
- Differentiation & Identification
- Promotion & Branding
Packing is recognized as an integral part of modern
marketing operation, which adds value for the
product, the brand and the company as such.
From Commodities to Consumer Durables, from
Electronics to Packed Foods are being packed in
different forms and varieties. Packing has become
one of the most convincing reasons of consumer
buying behavior.
